5StarWines – the Book, the first Guide promoted by an international trade fair, was created with the aim of offering wine producers an effective promotional and marketing tool for their companies.
The Guide recognises and rewards the quality of the wines and wineries presented in it through the objective judgement of an international panel of experts. These include Masters of Wine, Master Sommeliers, sommeliers from starred restaurants, journalists, oenologists, Italian Wine Experts and Ambassadors from the Vinitaly International Academy, all with different origins, specialisations and backgrounds. The Guide of selected wines, published in paper and digital format in English, is distributed in Italy and abroad. It is distributed at the main trade fairs, B2B meetings, tastings and masterclasses aimed at professionals in the wine business: this gives companies access to the key players in the reference market.
From the fifth edition of the Selection, the Guide is also enriched with a Digital Catalogue, which can be consulted with customised filters and distributed to an audience comprising:
10000+ top buyers from the Vinitaly Community
200+ selected journalists
200+ Wine Ambassadors from the Vinitaly International Academy
100+ international judges
Wine Experts and key influencers from all over the world
The Guide is therefore an important tool for professionals and buyers from all over the world who are constantly on the lookout for novelties and confirmations in the wine production panorama to suggest to their clients.
5StarWines – the Book brings together all and only the selected wines that receive a score of 90/100 or more during the three days of blind tasting by the panel of judges. Inside the Guide, a page is dedicated to each selected wine, with photos, information about the winery, the 5StarWines score and tasting notes written by the panel.